Benda Magnetic Ltd., established over 40 years ago, is a prominent Israeli import company headquartered in the Emek Hefer Industrial Park. Initially focusing on computer and communication equipment, Benda has diversified its product range in recent years to include lifestyle items, home products, sports and leisure goods, and more. This dynamic and evolving product portfolio has earned Benda the nickname “the Israeli Amazon.”

The company’s logistics infrastructure is semi-automated, featuring a warehouse management system integrated with ERP platforms. Plans are underway to develop a future logistics center that will operate almost entirely autonomously. Benda manages its logistics in-house with a team of approximately 80 employees, including warehouse staff, pickers, controllers, and transport drivers.

Benda’s strength lies in several key advantages that distinguish it from other market players:

• Diverse Import Capabilities: The company can import an extensive range of products, from peripheral computer equipment to kayaks, smart trash bins, and pet food.

• Comprehensive Distribution Network: Benda operates an in-house logistics system that supplies products to 6,000 retail points across Israel, from Kiryat Shmona to Eilat.

• Financial Stability: The company possesses the financial robustness to manage inventory and provide customer credit.

• Exceptional Customer Service: Benda is committed to delivering top-tier customer service in Israel.

• Representation of Leading Brands: The company represents prominent global brands, including DJI, Razer, Western Digital, TP-Link, SanDisk, Xbox, and Logitech.

Benda’s headquarters span 8,000 square meters in the Emek Hefer Industrial Park, with 2,600 square meters dedicated to offices and 4,000 square meters serving as storage space with an 18-meter ceiling height.